VibeBeats Joins international markets's National AI Directory

VibeBeats is now listed on the National AI Centre''s AI Directory, the international Government''s official register of businesses with real AI capability. The directory sits inside the Department of Industry, Science and Resources and requires a verified ABN, an international presence, live customers and clearly demonstrated AI services. As far as we can tell from the directory''s own listings, VibeBeats is the only commercial music AI platform on the register — an AI music curation and direct-licensing platform built for venues, not a consultancy bolting AI onto someone else''s product. VibeBeats is direct-licensed background music for cafés, restaurants, bars, gyms, retail stores, salons, spas, clinics and hotels. No music licensing/PRO fees (*No OneMusic, ASCAP, BMI, PPL PRS or SOCAN licence needed for VibeBeats music.) Other music sources may still require licensing. The AI DJ reshapes each playlist through the trading day.

VibeBeats is now officially listed on the international Government''s National AI Directory, run by the National AI Centre inside the Department of Industry, Science and Resources. You can see our profile here: VibeBeats AI on the National AI Directory.

The National AI Centre sits inside the Department of Industry, Science and Resources and maintains the National AI Directory.

For a venue owner comparing background music providers, that line matters more than it looks. It is a government-maintained, publicly searchable confirmation that VibeBeats is an international-owned business with genuine AI capability, in market, with real customers. It is not a paid badge. It is not a directory listing you buy for $99 a month.

What the National AI Directory actually is

The AI Directory is published by the National AI Centre (NAIC), which was established in 2021 and now sits within the Department of Industry, Science and Resources. NAIC is the international Government''s lead body helping businesses adopt AI safely and productively, and it plays a delivery role in the National AI Plan, released on 2 December 2025 (Department of Industry, Science and Resources, 2025).

The directory itself has a narrow job: help international businesses that want to use AI find international organisations that can actually deliver it. At the time of writing it lists 892 organisations, filterable by state, industry, business area, AI enablement type and AI technology.

The eligibility bar is published openly, and it is a genuine filter:

— Requirement — What it means in practice — — --- — --- — — international Business Number — The listed company name must match the ABN record exactly — — Confirmed international presence — Head office, sales office, technical resources or product team in international markets — — Supports AI adoption, deployment or development — Product companies, research institutions, consultancies, non-profits — — In market with existing customers or partners — No pre-revenue concept decks — — Valid corporate website and clear AI services — The AI has to be visible and explainable —

There is also an explicit exclusion: "Use of AI solely as a secondary or supporting tool does not qualify for inclusion in the AI Directory." Every nomination is evaluated by the department against those criteria before publication.

That last point is the one worth sitting with. A platform that sprinkles a recommendation widget on top of a licensing reseller business does not clear that bar. The AI has to be core.

Why AI policy in international markets moved so fast

international markets''s AI policy stack changed shape quickly over the last two years, and it is now genuinely relevant to how businesses buy software.

• September 2024 — the Voluntary AI Safety Standard was published, setting out 10 voluntary guardrails for organisations developing and deploying AI in international markets (NAIC, 2024). • October 2025 — NAIC published Guidance for AI Adoption, simplifying that standard into 6 essential practices for safe and responsible AI governance. • December 2025 — the National AI Plan landed with three goals: capture the opportunity, spread the benefits, and keep internationals safe.

The government''s own rationale for the safety standard cites projections that AI and automation could contribute between $170 billion and $600 billion to international GDP (Department of Industry, Science and Resources, citing Taylor et al.). That is why the directory exists — connecting demand for AI to credible domestic supply is one of the practical levers.

For venue operators, the takeaway is simpler: "we use AI" has stopped being a marketing line and started being something a business can be asked to substantiate.

What our listing says about VibeBeats

Our directory profile describes VibeBeats as an international-owned music streaming platform that uses AI to curate and schedule music for venues — cafés, gyms, restaurants, bars, hotels, retail stores and wellness studios. It names the AI Vibe Engine, which builds playlists from time of day, season and venue requirements, analysing mood, tempo and genre to match a business''s brand and room.

The listing also records the parts that are easy to overlook:

• A directly licensed music catalogue. • Playlist scheduling, music management and playback analytics. • Multi-site control from a browser or mobile device, with no dedicated hardware required. • An enterprise streaming API so other platforms can embed AI-curated audio.

Our classifications are AI deployment, Responsible AI and software development, across generative AI, models and platforms, and speech recognition and language synthesis — available in all states and territories.

Being the music AI on the register

Scroll the directory and you will find consultancies, cyber security firms, Microsoft 365 specialists, data platforms and agentic workflow builders. What you will not find, as far as we can see across the current listings, is another commercial music AI platform for venues.

We think that is a genuine first, and it reflects something structural rather than lucky timing. Most background music companies are licensing intermediaries: they aggregate catalogue, resell it, and pass collecting-society costs through to you. VibeBeats was built the other way around — the AI curation engine and the direct licensing sit at the centre of the product, which is exactly the shape the directory''s criteria are designed to detect.

If you want the detail on how the engine actually programs a room, we have written it up in how the AI Vibe Engine works and in our guide to AI-generated music for international businesses.

Why this matters to your venue

Procurement is getting stricter. Franchise groups, hotel chains, shopping centres and government-adjacent tenants increasingly ask suppliers to evidence AI governance and responsible AI practice. A government-evaluated listing is a fast, verifiable answer.

It sits alongside the licence saving. The commercial case for VibeBeats has always been the direct licence. Every track we stream is licensed to your business through your subscription, so there is no separate local PRO licensing, local composition PRO or local recording PRO fee for the recorded background music you play through VibeBeats. Venues typically pay a fraction of what a stacked collecting-society plus streaming-service arrangement costs — usually around 5x more affordable. The directory listing does not change that economics; it just confirms who you are buying it from.

Trust is checkable. We already publish a certificate of compliance for every subscriber, and you can verify any VibeBeats licence certificate by entering its VB- code. The directory adds a second independent reference point that we do not control.

The caveats, stated plainly

We would rather be direct about the boundaries than have you find them later:

• Live performance is separate. Bands, DJs playing commercial catalogues, and karaoke still require collecting-society licensing. Our direct licence covers VibeBeats recorded music only. • One outside track re-triggers your obligation. A kitchen radio, a staff Spotify playlist or a TV in the corner puts the venue back inside the collecting-society''s scope, regardless of what plays through the main system. • Consumer streaming is not fixable with a licence. Spotify, Apple Music and YouTube prohibit commercial use in their own terms of service. Paying a PRO does not make a consumer account compliant. • The directory is not an endorsement or accreditation. NAIC evaluates listings against published eligibility criteria. It is verification of AI capability and international presence, not a government tick on any specific product claim.

What comes next

Being listed is a starting point, not a trophy. The obligations we take from it are the ones NAIC actually cares about: applying the six essential practices from Guidance for AI Adoption as our engine develops, being clear about where AI makes decisions in your venue and where a human overrides it, and keeping our artist and licensing chain transparent — which is also why we run an open application process for AI music artists.

If you run a venue and you have been putting off the music question because the licensing side felt murky, this is a reasonable moment to test it. Start a free trial, put the AI DJ on your floor for a week, and compare the total cost against what you are paying now across music licensing and your current provider.

Sources

• National AI Centre AI Directory — VibeBeats AI profile • Join the AI Directory — eligibility and evaluation criteria • About the National AI Centre • National AI Plan, 2 December 2025 — Department of Industry, Science and Resources • Voluntary AI Safety Standard, September 2024 (updated December 2025)

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