Retail Music ROI: 150,000 Shopping Trips of Evidence (and What They Cost You in Licences)

A 2023 Journal of Marketing Research study of 150,000 shopping trips found in-store music lifts weekday spend by over 10% — and 54% of shoppers have walked out of a store over bad music. Here's the retail evidence, plus what Australian retailers pay OneMusic. VibeBeats is direct-licensed background music for cafés, restaurants, bars, gyms, retail stores, salons, spas, clinics and hotels. One subscription covers commercial use of the VibeBeats catalogue, so there is no separate PRO invoice from OneMusic, APRA AMCOS, PPCA, ASCAP, BMI, PRS or SOCAN for the music we supply, and the AI DJ reshapes each playlist through the trading day.

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